摘要：随着新媒体在物流行业的不断推广，使物流管理的制度逐步发展完善，为切实提升物流管理水平，必须要充分发挥新媒体技术的优势，创新物流管理方式。基于此，文中首先阐述了新媒体的内涵及其特征优势；其次，分析了当前物流管理中存在的主要问题；再次，阐述了新媒体与物流管理的联系、新媒体时代下的物流管理创新原则；最后，提出了新媒体时代下的物流管理创新策略，旨在为促进物流行业的可持续健康发展提供一些借鉴。
关键词：新媒体； 物流管理； 创新；
abstract:with the continuous promotion of new media in the logistics industry,the management system of logistics management has been gradually developed and improved. in order to effectively improve the level of logistics management,it is necessary to give full play to the advantages of new media technology and innovate logistics management methods. based on this,this article first elaborates the connotation of new media and its characteristics and advantages,then analyzes the main problems existing in current logistics management,once again elaborates the